Details about Logo Design

Details about Logo Design

Basically, Logo represents the company’s brands or identities. Logo design is an important part of graphic design and color is a key element of logo design. It differentiates the brand from the other company. Logo means symbol that is used by commercial enterprise. Graphic design contest platform is needed for good logo design.

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

While color is considered important to brand recognition and logo design, it shouldn't conflict with logo functionality, and it needs to be remembered that color connotations and associations are not consistent across all social and cultural groups. Logo’s colour is an important decision because of its long term implications and its role in creating differentiation among competitors' logos.
Logos come in two basic forms: abstract symbols (like the apple in Apple Computer) or logotypes, a stylized rendition of your company's name. You can also use a combination of both.

There are three basic types of logos:
1. Iconic/Symbolic - Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product.

  2. Logotype/Word mark - A logotype, commonly known in the design industry as a "word mark", incorporates your company or brand name into a uniquely styled type font treatment.

3. Combination Marks - Combination Marks are graphics with both text and a symbol/icon that signifies the brand image that you wish to project for your company or organization.

Logo design can strengthen your brand image and corporate identity, giving you a psychological advantage over your competition. Your logo is the core of your corporate identity, defining and symbolizing the character of your company or organization.